MishMish

Our Purpose-Driven Approach

Rooted in History, Woven for the Future

Our Commitment to Egyptian Heritage and Quality

ESG statement 


At Mishmish, we believe that true luxury lies in both unparalleled quality and ethical creation. We are proud to source the finest materials from Egypt, a land where the story of agriculture, cotton, and textiles is the story of civilization itself.


The Source: A Legacy of Excellence

The Nile River is more than a waterway; it is the lifeline that birthed Egyptian agriculture, establishing a tradition of textile excellence recognized globally for millennia. This rich history is why we choose Egyptian-made products—they represent a legacy of unmatched quality that we bring directly to you.  Our connection to Egypt is deeply rooted in this heritage. We honor the generations of skill and craftsmanship that go into every thread of our fashion and home decor.  We recognize that the journey of our products—from the field to your home—must be one of dignity, safety, and empowerment. Historically, textile production has faced challenges, particularly concerning the rights of women and children. We are dedicated to changing that narrative.  We see our supply chain as a partnership. Our goal is to ensure that the women and families who cultivate and craft our materials are part of a thriving, ethical ecosystem.


Our Specific Commitments:

• Empowering the Workforce: Many of our products are produced by single women working from home to support their families and children.  We actively support our partner factories and independent artisans by providing resources, information, and tools. This ensures their working environments are safe, modern, and fully compliant with international labor standards, with a special focus on the health and safety of women and children.

  • Nile Valley Initiative:

    • We pledge to allocate a portion of our profits to directly to improving the quality of life of these artisans. This portion goes to funding education, to ensure children can remain in school, as well as providing needed health care for our artisans and their families.

  • Local Partnerships: We are working to partner with local non-profits and community organizations to facilitate the return to education for children who have dropped out. This includes supporting the establishment of community and eco-friendly schools, recognizing that education is the most powerful tool for breaking cycles of poverty and ensuring a sustainable future.


By choosing Mishmish, you are not only investing in timeless quality but also actively participating in a movement that uplifts communities, champions human rights, and secures a dignified future for the next generation of Egyptian artisans.

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Our sustainability efforts are guided by robust governance and strategic partnerships:

• Alignment with Global Standards: Our actions are rigorously aligned with international labor conventions and the United Nations Sustainable Development Goals (SDG 2030).

  • Collaborative Oversight: We actively collaborate with internationally respected bodies (such as the ILO and UNICEF) and relevant Egyptian governmental and non-governmental institutions (including the National Council for Women and the National Council for Childhood and Motherhood).

  • Zero Tolerance for Exploitation: We maintain a strict policy of zero-tolerance for egregious human rights and labor violations. We will not source from any farm or facility that violates the rights of women and children.

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              Terms & Conditions

              Yodie supplies products listed on the Yodie, and Yodie websites, and in our stores under the following Terms and Conditions. Please read these Terms and Conditions, and our Privacy and Cookie Policies carefully before using any of our websites, or ordering from us.

              The Terms and Conditions apply to your use of any Yodie website and to any products you purchase from them; regardless of how you access the website, including any technologies or devices where our website is available to you at home, on the move or in store

              We reserve the right to update these Terms and Conditions at any time, and any updates affecting you or your purchases will be notified to you, by us in writing (via email), and on this page.

              The headings in these Conditions are for convenience only and shall not affect their interpretation.

              We recommend that you print and keep a copy of these Terms and Conditions for your future reference...

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